Lamborghini Has Launched Its First NFT with NFTPRO

Remember a few days ago we told you about Lamborghini’s exclusive Space Key containing carbon fibre that went to the Space station? Now the Italian carmaker, in association with NFTPRO™, has now launched that as an NFT and in doing so, it has joined companies like Nike and Samsung in embracing NFT tech.

When we wrote the original article we didn’t know about what the QR codes linked. Now we do know that the five QR codes will take one to a series of five photographs of a Lamborghini Aventador Ultimae.

The piece of art the Space Key leads to is made by artist Fabian Oefner who has captured all the elements of the Ultimae and created a jaw-dropping piece of art. The artist is renowned for making artworks that are fictional but look so close to reality.

While making the art piece, he worked in a makeshift photographic studio right next to the production line at the Lamborghini Factory in Sant’Agata Bolognese. 

The Space Key will now be going under the hammer at RM Sotheby's between 1st February, the first day of the new lunar year, and 4th February. However, the auction for the first of the five NFTs will take place on nft.lamborghini.com. Each auction will last for 75 hours and 50 minutes, which is the exact time it took Apollo 11 to leave Earth and enter the moon's orbit.

Christian Ferri, CEO of NFTPRO™ said: “We’re thrilled to have been chosen as preferred NFT partner by such an iconic brand as Lamborghini and incredible artist, Fabian Oefner.”

“We pride ourselves on being the #1 enterprise NFT solution in the market, serving the largest category leaders in the world, and working with Lamborghini and Fabian Oefner validates our position even further. Our company is committed to supporting Lamborghini throughout the NFT journey and are humbled to be working with such a visionary team in the years to come,” he concluded.