Lamborghini Abu Dhabi & Dubai launches inaugural eSports programme

Lamborghini Abu Dhabi & Dubai has launched its maiden eSports programme, The Real Race, which looks to nurture upcoming students in the UAE. The tournament took place in May with participants the chance to take part in the international finals in Nürburgring, Germany, in July.

Lamborghini Abu Dhabi & Dubai has become the first dealer of the Italian supercar to take part in the eSports event. The dealership toured leading schools and universities in the UAE to identify and scout the finest racers. It is Lamborghini’s commitment towards all types of motorsports, including eSports, that has led to the start of this milestone event for identifying leading talent at a young age.

The students with the best lap performances will have the opportunity to showcase their skills at Lamborghini Abu Dhabi & Dubai showroom where the top three performing semi-finalists will be competing in The Real Race finals in Nürburgring in Germany this July. After rubbing shoulders with the best racers across the world they will look to become an official Lamborghini eSports driver.

“The Real Race programme is a testament to our commitment to supporting emerging talent in the motorsport and eSports industries. Lamborghini Abu Dhabi & Dubai is excited to provide a platform for the next generation of racing drivers in the UAE, and looks forward to identifying and nurturing the best talent the country has to offer,” said Mr. Rakan Turki, CEO of Lamborghini Abu Dhabi & Dubai.