Al Tayer Motors opens new Ferrari showroom in Dubai

Ferrari Showroom

Al Tayer Motors, the official Ferrari importer in the UAE, has opened an all-new showroom facility in the Al Manara area of Dubai. Claimed to be one of the largest Ferrari sales facilities in the world, the new showroom covers 3,642 square metres, more than four times the size of the previous showroom and has been designed as an exciting destination for Ferrari owners and enthusiasts in the country.


Ashok Khanna, Chief Executive Officer of Al Tayer Motors said: “We are incredibly excited to officially open our new, state-of-the-art Ferrari showroom here in Dubai. Our journey with Ferrari started more than 25 years ago with a facility on Zabeel Road, and today we reflect upon how far we have travelled since then. We are truly proud of our new home, which will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients.”

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Divided into three floors, the ground floor of the new showroom features a main display area, which accommodates the entire Ferrari range, sitting alongside a spacious client area and configurator room. The entire first floor is dedicated to Ferrari Approved, the Prancing Horse’s pre-owned certified programme where each vehicle has been put through a stringent 190 checks. The second floor houses the Ferrari team with an office area designed to offer an engaging and dynamic workplace that echoes Maranello’s ‘Formula Uomo’ guidelines.


The Al Tayer Motors Ferrari showroom is open from 8.00 am to 8.00 pm from Saturday to Thursday. On Fridays, the showroom is open from 4.00 pm until 8.00 pm.


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