Nissan Patrol drives to highest ever sales in the Gulf Region

Dubai, United Arab Emirates (October 24, 2012): Nissan Patrol has posted the highest ever quarter for sales in the Gulf* market, recording more than 3,500 units between July and September 2012. August was a record month with  sales  close to 1,500 units. At 89 %, Nissan Patrol’s sales growth is almost double that of the Large Sport Utility Vehicle Segment (SUV-L). Additionally, the Patrol market share is up 33% reaching 20% of the segment this year.

The significant growth in demand of the SUV segment can be attributed to a buoyant customer sentiment in the region, and of course the refreshing new blend of luxury and technology that Patrol offers to the discerning SUV customers today.

Meticulously engineered for over 60 years, the Patrol is Nissan’s flagship SUV model and enjoys a rich heritage and passionate following in the Middle East that dates back to the 1950s. It is no small statement to say that for many owners across the Middle East, the Patrol is the vehicle that they grew up with; becoming an inseparable part of the social and cultural fabric of Arabia.

“These record sales are a direct result of the aesthetic and technological superiority of the Patrol in a very competitive segment,” said Samir Cherfan, Sales and Marketing Director, Nissan Middle East. “With unique features like the independent body motion 4WD control, Around view monitor and Fuel efficient 5.6 V8 engine, we are confident that our flagship SUV for the Middle East will continue to excite our customers and exceed all expectations”.

The current new generation Patrol was launched in 2010. The success can be traced back to Nissan mission to build the best possible Patrol to break through the competition. Nissan engineers first tested 200 prototypes at the proving grounds in Japan before sending them to the Middle East where they were exposed to every imaginable challenge; desert, rocky surfaces and highway conditions. A further program of tests was then carried out, in the tough terrain areas close to the UAE and Saudi border to perfect performance and durability of the Patrol prior to its launch in 2010. 

The Patrol is available in two specification grades – SE and LE – with a very wide choice of equipment levels on each grade to satisfy individual customer requirements. The LE grade features a 400hp/560Nm version of the ‘VK56VD’ 5.6-litre V8 engine with VVEL (variable valve event and lift) and DIG (direct injection gasoline) technologies together with a 7-speed automatic transmission with manual mode shift technology. The SE grade secures the same 5.6-litre V8 engine but in highly competitive 317hp engine tune and with a choice of either a 5-speed automatic or 6-speed manual transmission.

The Patrol is now available for excellent value that starts from well below AED 190,000.