Newly-Renovated & Improved Nissan Service Center In Deira Now Open


If you live in the United Arab Emirates, you would have definitely heard about the AW Rostamani Group and its flagship brand, Arabian Automobiles. In fact, if you live in Dubai, Sharjah or the Northern Emirates, then Arabian Automobiles becomes your sole destination if you want to purchase a brand-new Nissan car. This is because it is the exclusive dealer when it comes to Nissan automobiles in this part of the world. As with other brands, it’s really important to keep customers happy even post the initial purchase of a vehicle – this is where service centers can either make or break a company’s reputation.

On this front, the newly-renovated Nissan service center in Deira promises better customer satisfaction. As expected, there were several big names from Nissan present at the re-opening event of the new service center in Dubai. One of the names included the President of Nissan Saudi Arabia and Managing Director of Nissan Middle East, Thierry Sabbagh. He was accompanied by Michel Ayat, CEO of AWR Automotive and Salah Yamout, COO of Arabian Automobiles. Other higher-ups that were at the event included the likes of Leon Dorssers, who is Senior Vice President, Marketing and Sales of Africa, Middle East, India, Europe & Oceania (AMIEO) region, along with Stephane Lamari, the Region Vice President of Aftersales for AMIEO, plus Joni Paiva, the Divisional Vice President of Marketing and Sales Operations for AMIO.


Speaking about the new service center was Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director of Nissan Middle East. Sabbagh said, “For over 50 years, Arabian Automobiles Company have proudly offered our customers the highest level of service in Dubai and the Northern Emirates. Serving as a testament and through the implementation of the Nissan Retail Concept at this newly renovated facility, we aim to enhance customer experiences and offer our valued customers a holistic, seamless, and memorable experience.”

Also commenting on the event was Michel Ayat, CEO of AWR Automotive. Ayat said, “We believe the excellence of customer experience through seamless omnichannel services, has always been part of our ongoing customer centricity journey at AAC. We continuously listen to our customers and evolve the environment we work in to ensure they are serviced at the absolute best at all times. Our emphasis on people’s happiness is inspired by the wise guidance of our leadership who aims to deliver on people’s needs and empower their collective progress towards creating a supportive innovative ecosystem. Implementing the global Nissan Retail Concept, the renovated Nissan Service Center in Deira hosts an enhanced facility design, quality service process and an advanced digital environment, representing the culmination of years of experience. We look forward to continuously offering our customers a world class service.”


When it comes to the recently-renovated Nissan service center, the place now offers customers a way to check-in using a tablet. The tablets will let customers know what’s next in the whole process, whilst also keeping them informed of the servicing required for their particular vehicle. The tablets also include a “car configurator” option built in for the various Nissan models that are available in the UAE. To further keep the guests entertained, the facility boasts a well-stocked cafeteria and a kid-friendly play area, plus integrated workstations for the customers whose cars are being serviced, along with a standing library and separate restrooms for men & women. The refurbished service center also features a different layout for the workshops, state-of-the-art equipment, and an observation area for customers to view technicians working on their cars.


Nissan’s new Deira facility is home to 90 mechanical working bays, 11 washing bays, 298 parking bays, and eight 60-minute express service bays. The service center will see 2,000 express services being undertaken each month, along with a total of 5,500 monthly repair orders. The center’s operational hours (from Monday to Thursday) are between 7 am and 8 pm, while on Friday, the service center will be open from 7 am to 5 pm.


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