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Infiniti, Nissan’s luxury arm and manufacturer of vehicles such as the popular Q50 and QX80, has officially announced Universal Premium Motors Agencies (UMA Premium) as its official dealer in Saudi Arabia. The new partnership will see UMA Premium operating Infiniti Centers in Riyadh, Jeddah and Khobar focusing on delivery of Infiniti’s premium customer care.
With the announcement, Infiniti and UMA Premium will participate at the upcoming EXCS International Luxury Motor Show in Jeddah displaying the latest Infiniti models of QX80, QX70, Q60, QX50 and Q50. Infiniti and UMA Premium’s partnership will commence in the Kingdom with the introduction of the complete Infiniti portfolio including the new QX80 and the all-new QX50.
UMA, a business with a history of more than 70 years in Saudi Arabia, has grown tremendously since its inception in the Kingdom. The company has gone from five showrooms and 450 employees to operating 26 branches in 18 cities across the Kingdom with online real time connectivity to all locations and with more than 2,000 employees.
Eng. Mohammed Abduljawad, Chairman, UMA Premium said, “Infiniti is a truly unique brand with an outstanding product offering, which makes it stand out amongst competition in any market. We are looking forward to a long and successful partnership with Infiniti who for more than 30 years now have been setting the benchmark for a special kind of luxury automotive experience around the world, one that pursues the ideal measure of power, performance and artistry.”