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Hyundai Motors UAE, in partnership with Juma Al Majid Group, has launched a unique concept today – a first-of-its-kind in the Middle East market. The UAE customers will now have access to a digital showroom experience courtesy ‘Hyundai DigitalStudio’. Located in Hyundai Deira showroom, the facility offers customers to browse Hyundai cars virtually inside and out, compare specs, prices etc. all via interaction with a touchscreen. In this way, customers don’t have to wait for a sales executive to guide them through a car’s features and prices/special offers. Using customized software, the customers can have a virtual 360 degree walkthrough of the car and decide whether they want to test drive/buy – just buy clicking a few buttons.