Ford launches 2021 F 150 in the Middle East

Building on its reputation as America’s favorite truck for the past 44 years, Ford raises the bar once again in the light-duty truck segment with the launch of the all-new 2021 Ford F-150.

Purpose-built to be the toughest, most productive F-150 ever, the all-new model boasts best-in-class towing and payload capability; it introduces all-new features to increase customer productivity and is available with an all-new 3.5-liter PowerBoost hybrid powertrain that also comes with an integrated power generator.

“We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Pedro Simoes, Middle East Marketing Director, Ford Direct Markets. “The F-150 is tougher than ever, packed with more advanced technology, and loaded with features that encourage owners to get out and enjoy their trucks more.”

The all-new 2021 F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music, or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons.

Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a laptop, or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the center console with the push of a button and allows full access to the large work surface when in park.

The all-new 2021 launches with a choice of four engines – three V6 options, including the segment's first-ever full hybrid powertrain – and a naturally aspirated V8. The all-new 3.5-liter PowerBoost full-hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-litre EcoBoost® V6. It is targeting an estimated range of approximately 1,100km on a single tank and will deliver at least 5,400kg of available maximum towing – equivalent to the average weight of ten fully grown dromedary camels.

PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage to tow heavy trailers.

The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.

Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, campsites, and everyday life. Pro Power Onboard is available on the PowerBoost-equipped F-150, providing 2.3 kilowatts of output to help drive productivity. Power is accessible through in-cabin outlets and up to four cargo bed-mounted outlets, including one 230V three-pin socket for Middle East markets. There’s enough power to run a heavy-duty air compressor, or power your campsite for the evening.

Other engine options include the 3.5-liter EcoBoost twin-turbo V6 engine which produces 400 horsepower and 677 Nm torque and the naturally-aspirated 5.0-liter V8 engine that develops 400 horsepower and 555 Nm of torque to give it best-in-class payload capabilities.

The all-new 2021 F-150 is available in showrooms across the region.