Several countries follow the template of selling cars via dealers and exclusive retail outlets rather than the manufacturer having to deal with all the ordeals in scaffolding dealerships, appointing people and dealing with after-sales service. In the UAE, this is a very common form of operating as every brand has joined hands with a retailer or dealer that has been conferred upon the exclusive right to sell their vehicles. It becomes almost inevitable on the automaker’s part to give them a sort of recognition and felicitation for their services rendered. This is why brands come up with their own set of awards as approbations to acknowledge their active participation in the company’s growth and to make them competitive to ensure efficiency.
Recently, Al Masaood Automobiles, the official distributor of Nissan vehicles in Abu Dhabi, Al Ain and the Western region won the laurel of Global Nissan Aftersales Award for achieving overwhelming targets in the pandemic-struck year and surpassing other Nissan dealers.
This reveals the brand’s ability to swiftly mould itself to the exhaustive demands of the current situation and how it emerged victorious despite the wayward realities.
Significant to note is that the brand recorded more than expected growth in parts purchase and parts sales volumes along with service frequency which were overachieved in the year. Owing to its development on such high values adopting a ‘Customer First’ approach, the brand reaped the doles in the form of a greater pacification of its buyers and better experiences. Its customer satisfaction index rose in the financial year which construes that its strategies, plans and way of performing are in the right direction. Further, it means that Nissan dealers are undertaking a full-fledged and proactive approach to find ways to ensure that its customers never feel bereft of quality service.
Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles, said: “Surpassing last year’s pre-determined industry metrics stems from our organisation’s customer-centric mindset. Despite the challenges and difficulties of 2020, we were determined to stay resilient and offer innovative solutions that looked after the wellbeing of our customers and kept them well connected to us. The happiness and satisfaction of our customers is our top priority, as they are at the heart of all our operations and business decisions. We take great pride in our continual efforts to elevate our aftersales service and in the long-lasting relationships that we have cultivated with our customers.”
Several elements when perfectly observed provide a dealer with this esteemed Nissan award. These comprise purchase business plan, parts and accessory sales, sales retention and frequency, customer retention, parts inventory management and customer satisfaction to enlist a few.
Irfan Tansel also added, “We thank Nissan for honouring us with this prestigious accolade, as well as our customers for their strong faith in our service and expertise. This accomplishment would not have been possible without them and our dedicated Parts and Service team, who has invested all efforts in their pursuit of excellence in serving our clients and winning their loyalty. The recognition will further motivate us to continue pressing forward, with the goal of exceeding our customers’ expectations, and offering them seamless and delightful journeys with us.”
Al Masaood Automobiles has been the diligent and loyal partner of Nissan in this region for the past 50 years. This strategic partnership between the two ambitious players has constantly lead to the generation of the ripest fruits for both.