Al Futtaim Toyota collaborates with Al Ijaza cafeteria on unique Culinary Pop up

Toyota, known to be racking up the highest amounts of money per second vis-à-vis any other automaker, is constantly in exciting stories in the middle-east market not just for its products, but also because of its collaborations and strategic decisions which it takes for the doles of its clientele. Offering cars encompassing everyone from the plebeian to executive to those finicky folks wanting posh, powerful and opulent cars which can serve as a braggadocio of their affluence, this long-standing and time-proven Japanese brand has it all.

To share the spirit of the UAE in launching path-breaking initiatives which are relevant to the neoteric era and also nod to the heritage of the region, it has coalesced hands with Al Ijaza Cafeteria, one of UAE’s iconic and oldest drive-in destinations for those wanting a quick bite of snacks and the karak tea, a hallmark of the nation’s food culture. 

Christened wittily as The Station Cafeteria: Land Cruiser x Al Ijaza, it is a station for everyone to come in their cars, order food and drinks without getting down through the drive-in amenity and relish the local taste of the fine contraption the avid food enthusiasts have a solid hankering for. It might be heartening for everyone domiciling in the land of fast evolutions to witness this bandwagon coming back, better than ever before and in a novel panache. Great quality at low prices is bound to make food taste even more succulent and this is where the initiative racks up good points. 

Many people still avoid gatherings after the dire state of affairs, the coronavirus led to. This cafeteria will enjoy advantage here too as crowd would be seen in diminutive figures ensuring safety of customers. The UAE has preserved its tradition and culture not just in its thinking and architecture, but even habits. Those habituated to devour the taste of such cafeterias still pay a visit to drive-in cafes with the venerable Al Ijaza cafeteria attracting predilection towards itself due to its age and continuous commitment to serve quality snacks, juices and tea for over 20 years.

The Station Cafeteria: Land Cruiser x Al Ijaza took place every Friday and Saturday from 26th November till 11th December. All through this stint, its fans and first-time visitors feasted on personalised merchandise which will encircle a limited edition eight-item menu fabricated for the pop-up’s culinary experience while they law inhaling the old-school essence of this place.

Andy Barratt, Managing Director Al-Futtaim Lexus and Al-Futtaim Toyota said: “Hot off the heels of the reveal of our full size Lego Land Cruiser, we’re back with another way of engaging with our customers outside of our exciting line-up of products. The Land Cruiser is truly engrained in the history of the UAE so it made sense for us to collaborate with another icon that is considered part of the make-up of the country. The Station Cafeteria: Land Cruiser x Al Ijaza is a celebration of grassroots subculture around a time-honoured driving tradition of the UAE. We look forward to welcoming guests for this truly unique experience.” 

Just as the Al Ijaza cafeteria, the thoroughbred Land Cruiser has also withstood the test of time and continuously evolved itself into iterations which warped on the fundamental characteristics of their previous generations while becoming increasingly dexterous in the process.