Kia Introduces PBV: A Flexible EV Platform for the MEA Market

Kia has taken the wraps off a new mobility concept for the Middle East and Africa (MEA) region: the PBV (Platform Beyond Vehicle). Launching in 2026, the PBV isn't just a new car; it's a modular electric vehicle (EV) platform designed to offer greater flexibility and cater to diverse needs.

Kia's PBV is built on a modular platform and allows for interchangeable "life modules" that transform the car's functionality. This means a single PBV chassis can operate as a taxi during the day and a delivery van at night, offering businesses greater efficiency.

Limited transportation options and a demand for adaptable solutions were the key considerations made by the Korean automaker. The PBV addresses these challenges by providing tailored mobility solutions for businesses and individuals.

The PBV's "Easy Swap" technology makes it capable of effortless changes between different life modules. Additionally, the "Dynamic Hybrid" body structure enables further customization, ensuring the PBV perfectly fits specific requirements.

Moving forward, Kia has a clear vision for the PBV's evolution. The firm will start with the PV5, a versatile EV ideal for ride-hailing, delivery services, and utility companies. As technology advances, PBVs will integrate AI, becoming intelligent mobility platforms that learn and adapt to user behavior. Kia sees PBVs as the ultimate future of mobility in the region with tech like autonomous driving, advanced air mobility, and similar stuff integrated into it. 

SooHang Chang, President, Kia Middle East & Africa, said: “The introduction of Kia’s PBV to the Middle East and Africa signifies our commitment to pioneering future-forward mobility solutions for fleets across the region.”

“Operating on a customer-centric model, the PBV business is dedicated to delivering freedom and flexibility through modular, customizable vehicles catering to the diverse needs of businesses and individuals alike. Above all, Kia’s aim is to ensure all PBV vehicles are simple to operate and intuitive to engage with, regardless of where, when and how they are used,” he concluded.

The PBV was showcased to the region on February 20th and 21st, 2024, at Banyan Tree, Bluewaters Island, Dubai.